January 2009 (5)

Super Bowl Promos Abound this Year + Funny Ads

So now, on Super Bowl eve, the all the promotional fury of the Super Bowl XLIII adverters has been released upon us. They have taken their best shots. If the advertiser strategy is to release their ad early, it’s out there. If they are looking for ‘surprise’ you probably haven’t seen it. Here’s a scorecard […]

16 years ago Leave a reply Uncategorized
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Sex Sells? Jim Beam – The Girlfriend

Jim Beam lays it all on the line with this commercial.  What the spokeskitten has to do with the liquor is undetermined.  Have been in a room when this one airs, and the whole room goes silent.  The girls laughed.  The men looked at one another.  It is what it is.  Sex.  The dream girlfriend […]

16 years ago Leave a reply Creative Advertising
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Smart Web Video: Doritos Crash the Super Bowl Promotion

Here’s another twist on  ‘previewing’ your Super Bowl commercials.  This is meant for the teen set so don’t beat yourself up if you haven’t heard about this one. Doritos has evolved their annual campaign of airing an ad submitted by fans during the Super Bowl to an even higher level.  Last year they had to […]

16 years ago Leave a reply Creative Advertising
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Super Bowl 2009 Ad time

Super Bowl XLIII is closing fast…  5 days and counting to Show Time.  ABC is asking $3m per 30-second commercial and it’s not clear they are going to get it for all the ads.  Without most of the car companies (except TOYOTA) and other classic big advertisers, there are fewer multi-commercial buys.  But many of […]

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Funny, Sexy, Clever

Here’s a fun spot for Centrum Silver.  Spins a familiar concept in a clever direction.  Not your father’s Chevrolet. CENTRUM STRIP POKER

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Short and Clever: Pizza Pops

This is quick… a 15 second commercial.  It’s funny, fast, it tells the story in a clever way, end first, and it has good casting.  Not easy to tell a story that gets your attention in 15 seconds, makes you laugh, and you remember the product name.   I guess using a monkey is always a […]

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Big Film: Australia Tourism – COME WALKABOUT

You gotta love a 90 second commercial.  It’s a dream that not many ad folks get to realize.  Hallmark used to give us a 90 second commercial once or twice a year when I worked on the business at Ogilvy.  It was a dream.  It’s a chance to develop a big story instead of a […]

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CNN Rules Cable News Ratings and Obama Rules YouTube

My alma mater, CNN, kicked some butt yesterday in its cable coverage of all things inaugural. Here’s the quick data: Nielsen’s Fast National data. 11am-2pmET:  Total Viewers:   CNN – 6,941,000    FNC – 4,438,000     MSNBC – 2,571,000 25-54 demo:   CNN – 2,811,000     FNC – 1,379,000     MSNBC – 924,000 One other impressive note.  YouTube’s top rated video […]

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Starting with a Bang: Obama White House Web Site

At noon today the new White House web site went live (even before 44 was sworn in) showing the Obama Internet Communications team has not been slacking off: WH Web site.   Like it or not, it delivers the change message with a crisp simple design.  There’s a BLOG and a Weekly Video Address area (nothing […]

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Commercial Watching That’s TRULY AWARD Winning

It’s a laundry list, but who doesn’t like a list of entertaining video:commercials actually.  Here are links to the finalists for this year’s DGA awards.  The Director’s Guild of America acknowledges best in craft… for directors.  So here’s are this year’s nominees for best director award (for best ad).  Some good stuff here (some that […]

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