YouTube Summer Blockbuster Film Promotions
Promotions for Will Ferrell’s soon-to-be-released movie, Step Brothers, are just another confirmation of YouTube’s power. Not only does Ferrell and his co-star, John C. Reilly, open the promotion speaking directly to the YouTube audience, but they also introduce a new contest asking viewers to post their favorite scenes from the movie. It’s a straightforward approach […]
Read PostMakeup for the Video Production Camera
CNN anchor Sean Callebs is a great friend. I was his producer. Alas, Sean had one extremely annoying habit: he enjoyed torturing me on air. But he was also a huge flirt. When I finally reached my tipping point (normally around lunch time), my revenge was often to point out the fact that he was […]
Read PostWatch Now, Watch Often…. Pure Beauty
Dancing with the Universe is one of those videos that you need to watch every morning. You will surely be seeing it everywhere if you haven’t already. It was posted June 20, 2008 and it already has been viewed a million times. What’s so beautiful about it? It’s a simple idea, yet it works in […]
Read PostQuite a Production!
Beer. It’s an advertising favorite. We all have seen the Bud Bowl and the Miller ads, but the creativity doesn’t stop at the US border. Here’s a wild beer commercial — done for Guiness. Not sure how much they spent on this little puppy, but it wasn’t cheap. While I think it’s quite original, I […]
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