Northface Explorer. Cinematography On a Wild Ride.
This video for Northface – The Explorer – is an outstanding piece of cinematography and story telling. It puts you in the shoes of the explorer and gives you a taste of nature at the extremes – from the top of the mountain near a raging ice packed river, etc. There’s some good action video, […]
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Great Concepts Stand Apart
Here’s a compelling ad for Facebook, that proves out the idea that great concepts power strong messages. This is beautiful stuff…. albeit images captured with a big budget. Listen to the words though…. Well written, simple, elegant advertising with lots of open spaces to let that nice music track dial up your emotions. Well done […]
Read PostRed Bull Pure Beauty
Almost every frame of this video is spectacular. Red Bull hits a home run with Red Bull Gives you Wings. Great DP work, great voice over and fantastic music track. This is pure energy and it comes as no surprise that this commercial comes from Red Bull….. it’s the dead on message of Red Bull, […]
Read PostSuper Bowl XLVI – Ad Recap
Advertising was not the forte of this SB, Super Bowl XLVI. Come to think of it, neither was football. Perhaps it was the half time show, as Madonna put on a dynamic and entertaining show. She still has some magic… no wonder Lady Gaga steals her best stuff from the Madonna playbook. Anyway, the advertisers […]
Read PostPowerful Video – Nature at Its Finest
Whether or not you are a ‘believer’ this 6 minute film is a powerful film that’s a marvel to watch. Many of the clips within the film were taken from the BBC nature series, a story in itself in film achievement. The project has at least two names: Creation Calls, I Believe, and possibly more. […]
Read PostGreat Time Lapse Video
There’s an art to great time lapse videos. There’s even a feature length film devoted to it called Koyaanisquatsi. Here’s a nice montage (below) of great time lapse video utilizing one of the best sets in the world, New York City. What makes it so interesting to watch is all the action in the foreground. […]
Read PostPartnership for a Drug Free America: Long Way Home
Here’s a powerful anti-drug commercial brought to us by the Partnership for a Drug Free America. It’s called Long Way Home It tells the story of a kid doing his best to avoid the influence of drugs in his neighborhood. The images are simple. We see a kid climbing fences and running through alleyways and […]
Read PostNTT DoCoMo – Knock on Wood – Simple Idea
This could be one of the world’s longest xylophones built in a Japanese forest to promote the natural elements and a new wooden phone being introduced by NTT DoCoMo. The song? Bach’s classic Cantata 147. The commercial is a nice simple idea. For those of you who are my regular readers, my feelings about simple […]
Read PostTC Bank: Dream Rangers. Commercials as great film.
Here’s a commercial done by Ogilvy Asia for TC Bank called Dream Rangers. While it has 180 seconds to flesh out a great tale, it’s probably enough information to create a 90 minute movie. This is great film making from the flash backs to the travel scenes, to the tragic opening, it has great story […]
Read PostSamurai Sword Dance
Called ‘Sword Dance and Shadowgraph’ and performed by Taichi Saotome more than ten years ago, this is a live performer battling animated characters projected on a screen behind him. A remarkable performance of physical brilliance and timing. It’s quite well choreographed and great fun to watch. Exciting stuff. It’s a unique piece of performance art, […]
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