Heavy Hitter Production Values
This production created by MJZ is not for the feint hearted. The only thing it’s missing are babies and animals. It’s got a star, trains, action scenes, crowded spaces, multiple actors…. and it’s all done masterfully. Heineken’s Skyfall spot with Daniel Craig is a masterpiece. May not win a Golden Lion but this one’s about […]
Read PostYou Get What You Pay For – and You Thought Camera Work Was Easy!
Many clients believe that one cameraman is just like the next. Well from a Producer’s POV that statement couldn’t be more wrong. You get what you pay for when it comes to your cameraman. Here’s a basic guide to camera settings (on a Canon camera) that gives you a feel for just one piece in […]
Read PostTen Days Around the World. What an Adventure. What a Film.
Here’s a wild adventure film. Could have been done a lot of different ways, but these two gents picked a good approach. BIG ADVENTURE. They were asked to make a film for a friend about makeitcount and they decided to take an adventure instead….. and film it. That it’s about making it count, well, that’s […]
Great Pictures Can Make Fantastic Video
This is just a fantastic video. Here’s a great campaign for Alberta, Canada. It’s drop dead gorgeous film with a seemingly unlimited budget (note helicopter, dogsleds, gorgeous models, etc) and a highly skilled cinematographer to make it all look top drawer. The music track is okay, although I believe this is the weakest link in […]
Read PostLip Dubs – The Fine Art of One Continous Take
This fine art of video making is popular with high school and college aged kids. They are fun and creative, differing from a standard lip synced video in that they are normally shot as one continuous take with lots of camera action and/or action in front of the camera. Here are a couple fun ones. […]
Read PostSerious Production Value – Sapporo Beer Commercial
Here’s some serious production value. An absolutely mind-blowing melding of live action and animation. It’s really, really great stuff. Watch it again and again to process all the layers of texture they have created in this piece of art. The music is mighty fine too. I’m not rushing out the door anytime soon to grab […]
Read PostNews Story Formula
Here’s a clever and amusing recipe for making a TV news story. As a former network news producer I can assure you that this characterization is not far from the truth. Warning, some objectionable language, but despite the language I think you’ll enjoy it.
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