Simple Ad: Powerful Ad
Funny how making it simple can make it quite effective. Sure piques your interest. This new Droid phone ad is a teaser ad too…. product not in the stores yet. Doesn’t take much to see they are poking fun at the iPhone. Love the bad signal stuff at the end, to say nothing of the […]
Read PostAction Clip with a Little Humor
Here’s a fun piece. A short action piece with a little surprise.
Read PostZulu Alpha Kilo’s Agency in a Box Project
This is the clever and wonderfully innovative story of how a Canadian ad agency put it creative problem-solving skills on the line. It’s a great idea and a nice little film encapsulating the story in Creativity. Agency in a Box
Read PostAir New Zealand: Skin Tight
Amusing commercial although I had to rewind and replay a few times to get it. Expressions on the ‘watchers’ are pretty good. I would have used a few more close-up cutaway shots to drive the point home. It’s not until almost the end of the spot that it becomes somewhat clear what’s going on.
Read PostImaginative Film Marketing by PES Films
Here are some great spots produced by a video production company called PES films. The commercial below is one of a series done for Bacardi Rum. Great use of simple everyday items in their classic stop frame animation. A great sound track heightens the viewing experience. The fireworks display below uses the items you might […]
Read PostLovely and Simple – Great Music, but…
Click here (Priscilla Ahn – Dream) to see a simple slide show created on Rock You which allows you to pick music and create your own slide shows with some simple editing tools. Nice use of the media and easy simple transitions. What makes it work for me is the music by Priscilla Ahn – […]
Read PostNike Chalkbot – An Inspiring video, an inspiring idea.
This is a simple and effective filmic story that’s about a complicated concept that some engineers translated into a powerful and effective idea. We should see a lot of this in the future. It’s a robotic painting machine called Chalklbot funded by Nike and Livestrong. People submit messages which are reviewed – from the pool […]
Read PostLonely Highway Fight – Krispy Kreme
This spot is beautifully shot. Love the ominous sky with the dark rolling clouds – probably a cloud tank. Every director wants a shot at a fight scene. I would sure love to try one. Nice payoff at the ending. Simple, subtle, elegant. It works. Never seen it on TV, but it sure do work! […]
Read PostNice Evian France SPEFX Commercial
This is quite a production for Evian France. Sure to be a hit. However they did it, it must have taken a lot of time and people to make it look this good. The babies don’t look quite real and there are little tells that show some frames out of focus and lots of narrow […]
Read PostP&G Results Show Why Social Media is NO longer an Experiment
Just read GROUNDSWELL co-written by Josh Bernoff, Forrester Analyst. His comments at a recent ad summit drive home the reason social media is being taken seriously be Fortune 500 advertisers and Madison Avenue. Look at this site for P&G’s Tampax targeting young teens – sorry men but it’s a Tampax Site . But it may […]
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