McDonalds Commercial – The Power of a Sleeping Baby
Here’s a great McDonalds commercial that only a parent can truly understand. It’s a simple piece, but it’s also surprisingly elegant. There are lots of nice little touches scattered throughout the video, and they are all masterfully done. They really have managed to create some nice stuff with this advertisement.
Read PostSt. John Ambulance Corps – Popcorn: Breaking Out of the Box
A British advertisement for St. John Ambulance Corps. Here’s an interesting ad that mixes up expectations and conventions. It’s a little hard to figure out what’s going on initially when you keep seeing the cutaway to a movie theater, but then it becomes real clear when the theater goer makes the ‘spatial jump’. What do […]
Read PostVirtual Guide: Putting an Avatar on Your Website
IBM is just one of many companies now offing Virtual Guide’s for their website, and the guide could be you, or Barack Obama. It’s another creepy move towards personalized customization of websites using video. But I have to wonder how helpful this customization will be. You be the judge. Check ’em out. The package starts […]
Read PostPuma Hardcore HardChorus – Valentine’s Day Done English Football Style
Here’s a fun, edgy albeit simple ad for Puma Sneakers – Puma Hardchorus. Lots of English roughneck soccer fans belting out a sweet little Valentine’s Day song. Big in the UK, not so big in the states. Great casting, not so sure about the singing though. Nice simple message, although it takes some time to […]
Read PostAnatomy of a Successful Commerical
So what’s the recipe for the ‘dream commercial’ for a brand or product manager? The product is the hero. The commercial is memorable. You like the product. You like the commercial. It’s simple. It’s funny. It’s sweet. Maybe you have seen it, maybe you haven’t, but watch it again with these goals in mind. This […]
Read PostNuns – Rubber Cement
Here’s a beaut. It’s a French rubber cement commercial. Not a word is spoken… nor does it need to be spoken. It’s masterfully lit, elegantly produced, and FUNNY. What a combo!
Read PostAmazon Kindle Stop Motion Magic
I LOVE this commercial for the Amazon Kindle. I had a hard time finding it online. Took a few weeks of searching. It’s simple, cute, fun to watch (lots of times) and the music track is catchy. Track sounds a lot like the American Airlines jingle come to think of it. Overall this is a […]
Read PostPirate Radio – Exciting Movie Trailer
This trailer makes you want to run out and watch this movie. Great pacing, building excitement and drama of story…. what’s going to happen? Great music, stong editing – I can’t wait to see this one. Here’s a web site devoted to the movie if you want to see more. Pirate Radio Promo Web Site.
Read PostBig Idea for Guinness
Ad watchers may be familiar with Guinness advertising.. it’s rarely humble. In addition to the beautiful beer pour shot, there’s always a clever idea. In this case Guinness introduces a new tag line to its advertising – Bring It to Life. This ad is BIG BUCKS and big thinking with some nice visual tricks.
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