Tiger Shark Munchies
Swim with the Sharks We are all fascinated by sharks. Bahamian Divemaster Stuart Cove is who Hollywood turns to for underwater filming, particularly with sharks. Here’s a wild piece of video that shows a Tiger Shark munching on one of Stuart’s cameras on a dive in the islands. Incidentally, Stuart and his team know what […]
Read PostFrequent Fliers: Confessions of the Point Obsessed
Here’s an interesting video about a small group of people obsessed with accruing frequent flier points. My opinion is that it goes WAY beyond obsession, these people are addicts. The long haired fellow running the meeting, Tom Kraetleur, used to be a regular guest of mine one of my CNN shows talking about discount flying. […]
Read PostThe Mecca Diaries – First Person Documentary
Here’s a very cool first person documentary piece that I found on vbs.tv called the Mecca Diaries. It documents VBS VICE Founder Suroosh Alvi’s pilgrimage with his family to Mecca in Saudi Arabia. It’s a hard to get insider’s look at the once in a lifetime pilgrim all Muslim’s are supposed to take (a Hajj) […]
Read PostWhat are the Sounds that Sell?
Sounds that sell? Here’s an interesting interview with Martin Lindsrom, author of Buyology. In the interview which I found on the Time Video site, Lindsrom talks about the sounds that prompt buyers to buy.
Read PostPuma Hardcore HardChorus – Valentine’s Day Done English Football Style
Here’s a fun, edgy albeit simple ad for Puma Sneakers – Puma Hardchorus. Lots of English roughneck soccer fans belting out a sweet little Valentine’s Day song. Big in the UK, not so big in the states. Great casting, not so sure about the singing though. Nice simple message, although it takes some time to […]
Read PostAnatomy of a Successful Commerical
So what’s the recipe for the ‘dream commercial’ for a brand or product manager? The product is the hero. The commercial is memorable. You like the product. You like the commercial. It’s simple. It’s funny. It’s sweet. Maybe you have seen it, maybe you haven’t, but watch it again with these goals in mind. This […]
Read PostCarlsberg Beer Penguin Campaign
After a raucous and gratifying Super Bowl of great football and mediocre ads, I am moving on. Here’s a fun ad campaign that I missed – the Carlsberg Penguin Campaign – which is a year old. There are tons of short takeoffs on the intitial spot shown below. I have included one other subsequent 10 […]
Read PostGreat Bud Light Ad: What will you do for a free Beer
Here’s a new winner from DDB and the team that brought us the Bug Light ‘Swear Jar’ Commercial. It’s called Clothing Drive.
Read PostNews Story Formula
Here’s a clever and amusing recipe for making a TV news story. As a former network news producer I can assure you that this characterization is not far from the truth. Warning, some objectionable language, but despite the language I think you’ll enjoy it.
Read PostGood Sound Can Make B+ Work Great
This review of the most expensive car in the world, the Bugatti Veyron, is impressive, but what makes it even better still is the great sound of the car. It wouldn’t be as distinctive a piece without it. Here’s Conan during his last week on NBC with the Bugatti Veyron.
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