TC Bank: Dream Rangers. Commercials as great film.
Here’s a commercial done by Ogilvy Asia for TC Bank called Dream Rangers. While it has 180 seconds to flesh out a great tale, it’s probably enough information to create a 90 minute movie. This is great film making from the flash backs to the travel scenes, to the tragic opening, it has great story […]
Read PostSamurai Sword Dance
Called ‘Sword Dance and Shadowgraph’ and performed by Taichi Saotome more than ten years ago, this is a live performer battling animated characters projected on a screen behind him. A remarkable performance of physical brilliance and timing. It’s quite well choreographed and great fun to watch. Exciting stuff. It’s a unique piece of performance art, […]
Read PostMaking a Video About a Web Site. Amp up the Graphics
Well produced graphics can transform a video. Take this one, for example. Here’s a simple little approach used by Radian6, an online experience measurement company. It tells the story of how a web service can measure online customer experience. From a production POV this is a tough story to tell, but Radian6’s approach keeps you […]
Read PostPredicting Our Future. It’s Not That Far Away.
Here’s a look at our future via a film created by Corning called ‘A Day Made of Glass’. There are a lot of highly feasible ideas here showing how Corning might change our lives over the next five or ten years…maybe? It’s clearly resonating because nearly 2 million people have viewed this video as of […]
Read PostAmazing One Take Video: OK Go’s Rube Goldberg Machine
This video is remarkable and the entire short film is all done in one take. I don’t see any areas where the camera and motion pause. The one problem with the video I can see is that nobody really cares about the band because they are transfixed by the machine, and what a machine it […]
Read PostSome Crazy Big Wave Skiiing? Chuck Patterson Shows Us How.
Tahoe Skiier, all-around athlete, and daredevil Chuck Patterson shows some wild new approaches to the big waves in Hawaii on…two planks? Go figure. It makes for quite an exciting video and give us some really great visuals – and we didn’t even have to get wet! Extreme sports like this are part of an ever-increasing […]
Read PostSweet and Simple Heart Warming Story – Gorilla Reunion
Here’s a heart warming story about man and animal sent to me by my friend Sissy. It’s called Gorilla Reunion, from a show called Gorilla School. The story is about Damian Aspinall’s reunion with a gorilla five years after the ape was returned to the wild. From a filmic standpoint the sweetness of the tale […]
Read PostSuper Bowl XLV Ad Review
All in all the ads were not so impressive this year. Not sure why they were so sub-par but I was disappointed. One of my perennial favorites – BUDWEISER and BUD LIGHT were HUGE disappointments, and newcomer CARMAX’s ads were stupid. Here’s a link to the Advertising Age Web site with ALL the SUPER BOWL […]
Read PostTop 10 Super Bowl Ads: Instant Replay and Respect
In anticipation to the upcoming game, we’re taking a look back at some of our favorite Super Bowl ads through history… or at least the ones we can remember. Here are two of my favorite Super Bowl ads, one from 2002 and one from 2003. Let’s start with the funny stuff. Simple but fantastic. The […]
Read PostHonda’s Unpredictable Life Animated Commercial Rocks
The fine art of animation has been cheapened in many ways by shortcuts, and cost savers… but every once in a while someone does it right, and that’s a fantastic treat. Honda’s Unpredictable Life animated commercial takes you on an animated voyage that rocks. Great animation, great music and a soothing voice over make it […]
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