West Jet Air Savings Innovation – Corporate Communications
Now here’s a screwy new plan. A corporate communications video posting covering the West Jet Air Savings Innovation initiative. Will it work? Only time will tell, but the video shows they’re certainly hopeful to achieve their goals soon.
Read PostNTT DoCoMo – Knock on Wood – Simple Idea
This could be one of the world’s longest xylophones built in a Japanese forest to promote the natural elements and a new wooden phone being introduced by NTT DoCoMo. The song? Bach’s classic Cantata 147. The commercial is a nice simple idea. For those of you who are my regular readers, my feelings about simple […]
Read PostHeineken 6 Pack to GO – Special Effects Bonanza
Here’s a commercial for special effects lovers, brought to you by Heineken. All sorts of wizardry going on here from the ride to the bar. While the overall spot does not blow me away, the special effects more than make it worth a watch.
Read PostCREATING AN EFFECTIVE PRODUCTION SPEC SHEET aka RFP
CREATING AN EFFECTIVE PRODUCTION SPEC SHEET aka RFP To ensure you can make an apples to apples comparison of each company’s bid on your project create a spec sheet outlining what you envision needing for your production. There are four phases of production. Each one has its own unique requirements and equipment. To make sure […]
Read PostGetting Your Video Rolling
GETTING YOUR VIDEO ROLLING So what do you do if you want to make a video? How do you get started? Here are some ideas to get you going. Think of this as your video production cheat sheet. Do you need a video? Many people think they want a video but they send in […]
Read PostTennis on the Wing – Bold Filmmaking
Here is some bold filmmaking. Have you ever played tennis at 1500 feet and at 80 mph? Novak Djokovic did flying on the wing of a biplane. Check out the way they have to hit the ball to get it across the wing. Wild stuff. Not sure I would have the cajones to play that […]
Read PostAdidas Megalizer: Music and Hip-hop lovers listen up
Here’s a high energy new spot from Adidas called Megalyzer. Nice way to pump up the Adidas brand without the use of any words.
Read PostSkittles Touch the Rainbow: Odd, very odd
Here’s a peculiar (read odd) commercial from Skittles called Touch the Rainbow. Is it effective? Or just weird for the sake of weird? You be the judge. This seems to be a strategy growing in popularity, at least among advertisers. For some it seems like the stranger the concept, the better – sense be forgotten! I […]
Read PostSkyTV: 60 Seconds – Fun, fast film
Here’s a clever Kiwi ad from SkyTV that offers 60 alternatives for a husband to watching TV. Interesting direction for an advertisement for a Television network. It certainly is memorable, though!
Read PostAlways Open: Denny’s Original Programming
Here’s an intriguing cross promotion of comedic original programming and eating… set in a Denny’s. Branded content gets no clearer when the set is in a Denny’s restaurant. Arrested Development fans should get a kick out of this launch episode, all three + minutes of it. Jason Bateman and Dave Koechner have at it in […]
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