how viral are viral videos?
In his November ’07 column in TechCrunch, Dan Greenberg talks about the BIG secret about viral videos – they’re not what you think – they’re plants. We have all thought about this now and then while perusing YouTube. While perhaps not all videos are professionally made, Greenberg’s rules and suggestions for optimizing a video to make it SUPER viral videos make sense. One thing I am not sure I agree with is his idea that the idea doesn’t necessarily have to be really good. Nevertheless, his rules all make sense.