This is gorgeous tabletop video and much like the fashion piece for Weight Watchers (the LIPS piece), this is not quick and easy film to shoot… it needs precise lighting, a talented DP and a great stylist to deliver the food at the height of freshness.  Lurpak hits paydirt with a new spot from W+K London.  Nice music track and great SFX to accentuate the pacing of a nice 60 second piece.  Well done.