The new Get Crackin’ campaign for Pistachios hits the air this week.  Our old friend Mr. Bill returns for a new round of torture.

Then we see our old friend, YouTube viral phenom – THE Honey Badger…. what a way to get your pistachio.  They also use the sassy voice over from the YouTube Honey Badger video.

Perhaps the weakest link in the campaign is KeyBoard Cat.  Another ode to Viral Video phenoms…. The attempt here would seem to be touching every generation. Creative campaign.

The Winklevoss Twins make an appearance….  you may remember them from their suit against Facebook ‘Founder’ Mark Zuckerberg, claiming they came up with the idea initially.

Funny, simple and the product is the star.  You are going to remember that this campaign is about PISTACHIOS, aren’t you?