Always Open: Denny’s Original Programming
Here’s an intriguing cross promotion of comedic original programming and eating… set in a Denny’s. Branded content gets no clearer when the set is in a Denny’s restaurant. Arrested Development fans should get a kick out of this launch episode, all three + minutes of it. Jason Bateman and Dave Koechner have at it in […]
Read PostLogitech Kevin Bacon Long Cut
Here’s 3 minutes of Logitech’s Ivan Cobenk commercial – Kevin Bacon on Kevin Bacon. Kevin actually plays Bacon obsessed fan Ivan Cobenk who lives a Kevin Bacon inspired life. This is the long cut version of the commercial that started getting airplay in December. It’s kind of skeezy, but then kind of funny once you […]
Read PostOld Navy Goes Viral: Is it a Commercial, or a Video?
Here’s a new ‘hot’ viral production done by Audio Threadz… it’s called Super Cute. It’s a mini-music video targeting the teen set. But is it a commercial or is it a video? Sure looks to me like it’s both.
Read PostLooking Back – Great 2011 video – Old Spice
Old Spice – Effective Ad Campaign. Although I was not blown away by the online Old Spice campaign, I am impressed by the production transitions in this video. Still puzzling through them. Kudos to Old Spice for creating an overall campaign that was so immediate and responsive to viewers. Clearly it resonated and got buzz […]
Read PostConan, Killer Web Campaign
Conan’s ongoing campaign for his new show on TBS has been clever, resourceful and extensive. Some real gems can be found from these most recent advertisements online. Here are just two examples of some of his hilarious hijinx. It will be interesting to see what he does with his format on the new network, I’m […]
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