West Jet Air Savings Innovation – Corporate Communications
Now here’s a screwy new plan. A corporate communications video posting covering the West Jet Air Savings Innovation initiative. Will it work? Only time will tell, but the video shows they’re certainly hopeful to achieve their goals soon.
Read PostCREATING AN EFFECTIVE PRODUCTION SPEC SHEET aka RFP
CREATING AN EFFECTIVE PRODUCTION SPEC SHEET aka RFP To ensure you can make an apples to apples comparison of each company’s bid on your project create a spec sheet outlining what you envision needing for your production. There are four phases of production. Each one has its own unique requirements and equipment. To make sure […]
Read PostGetting Your Video Rolling
GETTING YOUR VIDEO ROLLING So what do you do if you want to make a video? How do you get started? Here are some ideas to get you going. Think of this as your video production cheat sheet. Do you need a video? Many people think they want a video but they send in […]
Read PostWhat a Welcome Home! T-Mobile style.
Now here’s my kind of way to be welcomed home. Nothing but smiles… brought to you by the connection people at T-Mobile. They managed to sneak that in with their audio logo too. Not sure that was necessary, but you still leave that commercial with a great big smile.
Read PostLet’s Colour Project – Ad Campaign
Here’s an ad campaign that has been good for both gray spaces and world paint manufacturers called the Let’s Colour Project. It’s an international campaign to brighten up drab spaces with color… or colour as they say in jolly old England. But is it a project or is it an ad? Sure smells ‘ad-dy’ to […]
Read PostMaking a Great Corporate Video: 11 Ways to Make it SHINE!
11 Ways to Create a Great Corporate Video 1 – Do you really want a ‘Corporate’ Video? Who wants to watch a corporate video? ‘Corporate’ sounds dry and boring to me. What you want to tell is a compelling story. Long or short, simple or complicated, telling great stories is how you make something mundane […]
Read PostSimple Video, Strong Message – Inspiration
Happy New Year. Here’s a video to inspire you for this New Year. Makes you appreciate all the good (and basic) things we have, and inspire you to do the most with what you’ve got. FINISH STRONG
Read PostCampy Commercials — Fun and Clever?
Here’s an interesting new web campaign for a new low-priced line of JVC video cameras, called the Everio – Everio Web Campaign. They are fun commercials with a kooky cast who are having fun while selling the new cameras through a series of amusing vignettes starring the new JVC cameras and a wedding. What’s not […]
Read PostAnimation Challenges Reality
Here’s a really interesting Times of London story (and a neat video) about new photo-realistic CGI computer chip technology that’s pushing computer animation into a whole new quality realm. Thanks to my cousin Phillip who spotted this one. This animation is extremely life-like. Animation used to take months to create and it never had these subtleties – […]
Read PostPay for Play: Buying Your Company Onto the Air
Over the years a number of my clients have been approached with various offers from companies to get their company or school’s ‘story‘ on the air. The ‘air’ ranged from a program, which ran on ABC’s Lifetime, to PBS programming to interstitials running on U.S. Airline programming. Prices for programming ranged from $20k to $40k […]
Read Post