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Creative Advertising (56)

Tipp-Ex – A Hunter Shoots a Bear. Lesson in Killer Viral Videos

The Tipp-Ex story is the tale of a homerun in the viral video world.  It also has some great numbers that show how the video drove sales increases.  Watch the story called A Hunter Shoots a Bear and learn how they did it.

12 years ago Leave a reply Creative Advertising, Online Video Advertising, VIral Video
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Where did the New Microsoft Campaign Come From: A John Lennon Film?

And now a little backstory on a prior post about a much vaunted Microsoft animated TV commercial campaign…   So how do you turn a 14 year old’s interview with a celebrity into a career as an animator? You do what Jerry Levitan did in 1969.  Levitan followed John Lennon, from a meeting at Toronto airport […]

16 years ago Leave a reply Online Video Advertising
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Yes We Can: Top Video of 2008

You may not be pro-Obama, but this video has a lot of cool stuff going for it.  A celeb cast, it’s a political music video (is that new genre?), it’s got great editing, some cool music, and it’s fun to watch.   It’s also been viewed 15m times on YouTube as of today.

16 years ago Leave a reply Online Video Advertising
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Clever Interactive Ad

Here’s a clever interactive ad using video for T-Mobile interactive.    I clicked on it because the banner ad that I spotted on the top of the MSNBC site had a guy talking on the phone — you couldn’t hear him – perhaps my impulse was to try to eavesdrop on what he was saying.  […]

17 years ago Leave a reply Online Video Advertising
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