Microsoft Gates Seinfeld Ad
The much balyhooed, new Microsoft/Seinfeld/Gates ad is ‘out’… lots of buzz on this little puppy today in cyberspace. Some strange stuff here from the shower shot with the boots, to Gates as a longtime member of the circus clown club, to computers being “moist and chewy like cake,” to the butt wiggle? It’s a mystery […]
Read PostFrom the Heart Communication
Here’s a nifty little film that exudes many of our classic notions of what being American is all about – Baxter Black on Being an American. Perhaps it’s the old school view, coopting the Amercian West pioneer image, so much so that you can almost smell the viddles on the frying pan, but it’s pure […]
Read PostPresidential Advertising – Shock and Awe
With Presidential elections come presidential election ads — tough ones, brutal ones. Shock and awe is the name of the game to get voters’ attention, even if the facts don’t support the story. Topping the all-time list are a few classics — and the presidential advisors have already returned to the playbook to see if […]
Read PostTargeted Advertising – Buying One Ad at a Time Using Saysme.tv
Used to be you needed to make major ad buys to get your message out across the country in various TV ad markets, but a new company, Saysme.tv is a first mover that could offer a game changing opportunity to small players with big aspirations. The web site bills itself as offering little guys a […]
Read PostFun Little Gimmick – Paul Dewey for President
Now here’s a fun little pass along, Dewey for President, that I was sent by my sister-in-law. Watch it once and it will show you the way to make it work for your name, or just mess with the following code — http://www.inews3.com/play.php?first=Paul&last=Dewey. Just one more way to customize/personalize a message. Clever.
Read PostAnimation Challenges Reality
Here’s a really interesting Times of London story (and a neat video) about new photo-realistic CGI computer chip technology that’s pushing computer animation into a whole new quality realm. Thanks to my cousin Phillip who spotted this one. This animation is extremely life-like. Animation used to take months to create and it never had these subtleties – […]
Read PostPay for Play: Buying Your Company Onto the Air
Over the years a number of my clients have been approached with various offers from companies to get their company or school’s ‘story‘ on the air. The ‘air’ ranged from a program, which ran on ABC’s Lifetime, to PBS programming to interstitials running on U.S. Airline programming. Prices for programming ranged from $20k to $40k […]
Read PostClever Interactive Ad
Here’s a clever interactive ad using video for T-Mobile interactive. I clicked on it because the banner ad that I spotted on the top of the MSNBC site had a guy talking on the phone — you couldn’t hear him – perhaps my impulse was to try to eavesdrop on what he was saying. […]
Read PostYouTube Summer Blockbuster Film Promotions
Promotions for Will Ferrell’s soon-to-be-released movie, Step Brothers, are just another confirmation of YouTube’s power. Not only does Ferrell and his co-star, John C. Reilly, open the promotion speaking directly to the YouTube audience, but they also introduce a new contest asking viewers to post their favorite scenes from the movie. It’s a straightforward approach […]
Read PostMakeup for the Video Production Camera
CNN anchor Sean Callebs is a great friend. I was his producer. Alas, Sean had one extremely annoying habit: he enjoyed torturing me on air. But he was also a huge flirt. When I finally reached my tipping point (normally around lunch time), my revenge was often to point out the fact that he was […]
Read Post