Starting with a Bang: Obama White House Web Site
At noon today the new White House web site went live (even before 44 was sworn in) showing the Obama Internet Communications team has not been slacking off: WH Web site. Like it or not, it delivers the change message with a crisp simple design. There’s a BLOG and a Weekly Video Address area (nothing […]
Read PostCommercial Watching That’s TRULY AWARD Winning
It’s a laundry list, but who doesn’t like a list of entertaining video:commercials actually. Here are links to the finalists for this year’s DGA awards. The Director’s Guild of America acknowledges best in craft… for directors. So here’s are this year’s nominees for best director award (for best ad). Some good stuff here (some that […]
Read PostLost Generation: Simple, Elegant and Brilliant
Here’s a brilliant and simple concept done for the AARP. Not the greatest copy on YouTube, but watch closely and hang in there. Production values are not high, but the creativity value is extremely high here. LOST GENERATION.
Read PostWhopper Virgins: Creativity, But Will It Sell?
Burger King’s Whopper Virgins commericals are really cutting through the ad clutter in TV land. You can tell they are resonating when there are hundreds of copycat videos mimicking the commercial campagin. This link jumps you to the WHOPPER VIRGINS site with a video that’s more than 7 minutes long. My theory is that the […]
Read PostREALLY cool Microsoft piece: People Ready Coke Marketer Interview
Here’s a cool new piece created by J Walter Thomson for Microsoft: COKE – Interview with Katie Bayne There is so much going on in this interview with Coke’s Chief Marketing Officer. You will need to watch it dozens of times to get all the things going on in this commercial.
Read PostMaking a Great Corporate Video: 11 Ways to Make it SHINE!
11 Ways to Create a Great Corporate Video 1 – Do you really want a ‘Corporate’ Video? Who wants to watch a corporate video? ‘Corporate’ sounds dry and boring to me. What you want to tell is a compelling story. Long or short, simple or complicated, telling great stories is how you make something mundane […]
Read PostGreat Movie Promotion: The Reader – Kate Winslett, Ralph Fiennes
Now this web site for the movie The Reader starring Kate Winslett and Ralph Fiennes is a winning way to use the web to promote a movie. Dynamic overlay using text and video. Some very cool stuff going on here. Look it over. You gotta like what you see here. The movie itself is Holocaust […]
Read PostNews Programs on the Web
Creating a company news program does not need to be a big complicated affair. As your business/organization generates information that’s worth sharing either internally or externally, capture it and share it. Here’s an example of how the magazine Advertising Age pushed out information from a conference it held. 3 MINUTE AD AGE NEWS SEGMENT Naturally […]
Read PostYes We Can: Top Video of 2008
You may not be pro-Obama, but this video has a lot of cool stuff going for it. A celeb cast, it’s a political music video (is that new genre?), it’s got great editing, some cool music, and it’s fun to watch. It’s also been viewed 15m times on YouTube as of today.
Read PostInspirational Video for New Year & Great Music
Here’s a cool new video that’s making the rounds. It’s a great way to start off the New Year because it’s inspriing and it’s a great classic song done with a cool twist. It feels like the ‘dancing accross the world guy’s’ video in some ways, but it’s definitely worth a listen. Why does it […]
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