Super Bowl: Denny’s Thugs Commercial & The Doritos Winning Commercial that’s a Loser in my Book
OK, I forgot a bunch ladies and gents, but this was another strong one: Denny’s Thugs. Nice tough guy casting and the whipped cream noise offers comical counterpoint to their talk of rubbing Benny out because they think he might have talked. And look at the silly face she makes on the mobster’s plate… custom […]
Read PostBest Ads of the Super Bowl 2009
OK, it’s time to get the Super Bowl out of my system, so this will hopefully be the last of it for a year. Of course the Women’s Super Bowl is closing fast…. the Academy Awards. But we’ll be seeing a different set of ads then. So this is my Super Bowl XLIII […]
Read PostSuper Bowl Promos Abound this Year + Funny Ads
So now, on Super Bowl eve, the all the promotional fury of the Super Bowl XLIII adverters has been released upon us. They have taken their best shots. If the advertiser strategy is to release their ad early, it’s out there. If they are looking for ‘surprise’ you probably haven’t seen it. Here’s a scorecard […]
Read PostSex Sells? Jim Beam – The Girlfriend
Jim Beam lays it all on the line with this commercial. What the spokeskitten has to do with the liquor is undetermined. Have been in a room when this one airs, and the whole room goes silent. The girls laughed. The men looked at one another. It is what it is. Sex. The dream girlfriend […]
Read PostSmart Web Video: Doritos Crash the Super Bowl Promotion
Here’s another twist on ‘previewing’ your Super Bowl commercials. This is meant for the teen set so don’t beat yourself up if you haven’t heard about this one. Doritos has evolved their annual campaign of airing an ad submitted by fans during the Super Bowl to an even higher level. Last year they had to […]
Read PostSuper Bowl 2009 Ad time
Super Bowl XLIII is closing fast… 5 days and counting to Show Time. ABC is asking $3m per 30-second commercial and it’s not clear they are going to get it for all the ads. Without most of the car companies (except TOYOTA) and other classic big advertisers, there are fewer multi-commercial buys. But many of […]
Read PostFunny, Sexy, Clever
Here’s a fun spot for Centrum Silver. Spins a familiar concept in a clever direction. Not your father’s Chevrolet. CENTRUM STRIP POKER
Read PostShort and Clever: Pizza Pops
This is quick… a 15 second commercial. It’s funny, fast, it tells the story in a clever way, end first, and it has good casting. Not easy to tell a story that gets your attention in 15 seconds, makes you laugh, and you remember the product name. I guess using a monkey is always a […]
Read PostBig Film: Australia Tourism – COME WALKABOUT
You gotta love a 90 second commercial. It’s a dream that not many ad folks get to realize. Hallmark used to give us a 90 second commercial once or twice a year when I worked on the business at Ogilvy. It was a dream. It’s a chance to develop a big story instead of a […]
Read PostCNN Rules Cable News Ratings and Obama Rules YouTube
My alma mater, CNN, kicked some butt yesterday in its cable coverage of all things inaugural. Here’s the quick data: Nielsen’s Fast National data. 11am-2pmET: Total Viewers: CNN – 6,941,000 FNC – 4,438,000 MSNBC – 2,571,000 25-54 demo: CNN – 2,811,000 FNC – 1,379,000 MSNBC – 924,000 One other impressive note. YouTube’s top rated video […]
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