St. John Ambulance Corps – Popcorn: Breaking Out of the Box
A British advertisement for St. John Ambulance Corps.
Here’s an interesting ad that mixes up expectations and conventions. It’s a little hard to figure out what’s going on initially when you keep seeing the cutaway to a movie theater, but then it becomes real clear when the theater goer makes the ‘spatial jump’. What do you think? Is it corny, does it take too long to get there? or is it just good stuff?
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