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Home Anatomy of a Successful Commerical

Anatomy of a Successful Commerical

So what’s the recipe for the ‘dream commercial’ for a brand or product manager?

  1. The product is the hero.
  2. The commercial is memorable.
  3. You like the product.
  4. You like the commercial.
  5. It’s simple.
  6. It’s funny.
  7. It’s sweet.

Maybe you have seen it, maybe you haven’t, but watch it again with these goals in mind.  This new commercial for Google does it all and it gets an A+.

Feb 25, 2010Paul Dewey
Carlsberg Beer Penguin CampaignPuma Hardcore HardChorus - Valentine's Day Done English Football Style

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Paul Dewey
Paul Dewey
15 years ago Leave a reply Creative Advertising1,476
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