Capucine has become a world renowned storyteller thanks to the Internet.  And now the web site Edurelief  is using her to raise money for children in Mongolia.  So what’s the hook?  How does this French lady who’s unknown get so much buzz?   Well Capucine is four… and she tells a great story.  This is proof that the story is the most important element of a compelling video.  The production values and music all help, but it’s all window dressing if there’s not a compelling story there to get you dialed in.