OK, I forgot a bunch ladies and gents, but this was another strong one: Denny’s Thugs. Nice tough guy casting and the whipped cream noise offers comical counterpoint to their talk of rubbing Benny out because they think he might have talked. And look at the silly face she makes on the mobster’s plate… custom made delight for a five year-old.

And the Doritos Crystal Ball Crotch Shot ad wins the USA Today most popular Super Bowl commercial, and its amateur film maker creators win a million dollars$$$$$ Not bad for a cheap old gimmick. Still don’t like it.