Here’s a simple commercial for Weight Watchers, right?  Shoot a bunch of closeups with a model and you’re done.  Check it out.

Well think again.   The longer piece below gives you a true understanding of how incredibly complicated this commercial was to make.  I shot a lot of so called “table top” up close work for commercial clients like Hardees (burgers) and Pizza Hut (I am not going to say it), and learned all about the fine art of hand models, food stylists, closeup makeup, etc.

Not so easy to make, is it?