Beer.  It’s an advertising favorite.  We all have seen the Bud Bowl and the Miller ads, but the creativity doesn’t stop at the US border.  Here’s a wild beer commercial — done for Guiness.  Not sure how much they spent on this little puppy, but it wasn’t cheap.  While I think it’s quite original, I am left wondering why this is a beer commercial?  Answer — we have to remember that in Europe they play it subtle.  Tag line makes sense — good things come to those who wait, but I  would not hand this  commercial a Golden Lion.  But, as I always stress, when it comes to recognition. what’s important is — did it drive traffic or sales… did it achieve it’s objective?

 The campaign has been around for a while, and boy does this advertiser spend money.  We don’t see their ads much in the states, but they are very original.  Just click around YouTube for a while and you’ll see.

Here’s an all time favorite….  Guiness: Rhythm of Life.