New Staples Furniture Line
This corporate commercial video, produced by deweymedia Executive Producer and founder Paul Dewey, introduced a new line of Staples office furniture.
Each new piece in the company’s catalog is described in short detail by the video’s subject while the visuals support his words. The stylized editing and straightforward pacing and format make the video engaging and effective. Profiling an entire line of furniture in a short video necessitated being direct and concise. Photographing each new individual piece in its own unique way while keeping with the overall visual style of the piece unified the video while showing off each item in the best possible manner.