Annual Fund Raising Video
Riverdale Country School
This Annual Fund Raising video was used to thank donors to the RCS 2010 Annual Fund and to remind those who still had not given to please contribute before the end of the fiscal year.
The straightforward and concise words from Riverdale’s headmaster, Dominic A. A. Randolph, open the piece and plainly state the goal of the video. He brings the focus to the human stories of Riverdale, which we reinforce through careful planned and well thought-out examples. The video has a strong and unified visual style, keeping the the message clear and engaging.
As Dominic describes, “The wonderful thing about Riverdale is that we’re traditional and we’re progressive.” Though this may appear to be a paradox in terms, it’s not. The school is ingrained in the traditions that make it such a prestigious school, but is also free to grow and experiment with new ideas and initiatives. Much like the tree in the school’s seal the school is a perpetually growing entity, yet it is rooted in the history and conventions of the school’s past.
We try to approach our work in the same way. Our team has decades of experience, yet we refuse to tie ourselves to convention and constantly strive to find new ways of expressing the messages of our clients. Working creatively demands the ability to adapt. Here at deweymedia, adaptation is one of the things we do best.
Having an annual fund raising video for your school is an invaluable tool in staying connected with friends, family, and alumni of the school.
Contact us today to see how we might be able to assist you and your needs.