Montclair State University – Capital Campaign Fundraising
MSU, located in Northern New Jersey, wanted a video that connected graduates to the university’s past in a more personal way than the school ever had. This video, produced by deweymedia, was an integral part of the university’s first capital campaign – reflecting a serious effort to convert graduates who had been annual fund givers only into campaign givers. The video is constructed so the viewer gets a sense of a lasting institution flexible enough to stay relevant throughout changing eras, but rooted in tradition. Dynamic use of framing and cross cutting keep the video visually stimulating as the words articulate the message.
Montclair State University is committed to serving the educational needs of New Jersey with programs characterized by academic rigor and currency in the development of knowledge and its applications. The school seeks to develop in students the ability to discover, create, evaluate, apply, and share knowledge in a climate characterized by tolerance and openness in the exploration of ideas. Their curricular and co-curricular programs cultivate the ability to think critically, to act ethically, and to become informed citizen-participants prepared to assume leadership roles in a democracy. Recognizing the increasing connectedness of the world, the University will ensure that all students develop an understanding of global issues and of their responsibilities as citizens of the world.