Non-Profit Video – The Holstein Foundation

The Future of Farming

The Holstein Foundation is a non-profit organization that encourages young dairy farmers to stay on the farm. This video shows the foundation’s efforts to promote excitement and enthusiasm about the future of dairy farming. The video profiles some of the dedicated individuals who keep the industry alive and make sure that milk can make its way from their cows to your breakfast table. More than anything it’s a family business, which we demonstrate in this video, but that also points to why it’s so integral to keep youth involved in the industry.

Through a series of educational workbooks, Dairy Bowl, Dairy Jeopardy and Young Dairy Leaders Institute (YDLI) and other activities, the Holstein Foundation endeavors to inspire and educate the individuals who will grow to become the dairy industry leaders of the future. Though the goal of the foundation is to build towards the future of the industry, the values it hopes to instill are universal. Should a youth decide to venture outside of the dairy industry for their careers, the principles of teamwork, critical thinking and endurance imparted by their experience will prove invaluable.

Since 1989 the foundation has worked towards is goal of developing and sustaining leaders for a changing agriculture, and throughout their tenure they’ve had lots of adapting to do. Farming is an incredibly demanding and difficult job, and the committed and hard-working individuals who comprise the industry and provide so much of our nation’s sustenance are largely unsung.

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