This is video was created by producer Paul Dewey for the town of Concord, Massachusetts.
Featuring notable Concordian Doris Kearns Goodwin, this promotional video is an example of how often the most effective videos are the most simple, with a clear central point that is then reinforced with compelling images and sounds. With endearing local shops, several lodging options, and a rich history, the video shows just some of the reasons why Concord is a great travel destination.
New England is world-renowned for it’s scenic autumns, but, as this video shows off, the other seasons in this area of the country are also fantastically beautiful.
Click the image below to get more information on the town from the Concord Chamber of Commerce.
At just 30 seconds, the length of a typical TV spot, there isn’t a lot of time to convey a lot of information. Careful shot selection paired with the right style of music and a well-executed use of voice over are some of the key elements that hold this promotional video together.
Concord is a great town, and we at deweymedia are proud to call it our home.
To see more of the work we’ve done, click here to view our client video portfolio.