Targeted Advertising – Buying One Ad at a Time Using Saysme.tv
Used to be you needed to make major ad buys to get your message out across the country in various TV ad markets, but a new company, Saysme.tv is a first mover that could offer a game changing opportunity to small players with big aspirations. The web site bills itself as offering little guys a […]
Read PostFun Little Gimmick – Paul Dewey for President
Now here’s a fun little pass along, Dewey for President, that I was sent by my sister-in-law. Watch it once and it will show you the way to make it work for your name, or just mess with the following code — http://www.inews3.com/play.php?first=Paul&last=Dewey. Just one more way to customize/personalize a message. Clever.
Read PostYouTube Summer Blockbuster Film Promotions
Promotions for Will Ferrell’s soon-to-be-released movie, Step Brothers, are just another confirmation of YouTube’s power. Not only does Ferrell and his co-star, John C. Reilly, open the promotion speaking directly to the YouTube audience, but they also introduce a new contest asking viewers to post their favorite scenes from the movie. It’s a straightforward approach […]
Read PostMakeup for the Video Production Camera
CNN anchor Sean Callebs is a great friend. I was his producer. Alas, Sean had one extremely annoying habit: he enjoyed torturing me on air. But he was also a huge flirt. When I finally reached my tipping point (normally around lunch time), my revenge was often to point out the fact that he was […]
Read PostWatch Now, Watch Often…. Pure Beauty
Dancing with the Universe is one of those videos that you need to watch every morning. You will surely be seeing it everywhere if you haven’t already. It was posted June 20, 2008 and it already has been viewed a million times. What’s so beautiful about it? It’s a simple idea, yet it works in […]
Read PostQuite a Production!
Beer. It’s an advertising favorite. We all have seen the Bud Bowl and the Miller ads, but the creativity doesn’t stop at the US border. Here’s a wild beer commercial — done for Guiness. Not sure how much they spent on this little puppy, but it wasn’t cheap. While I think it’s quite original, I […]
Read PostMaking Sense of the Online Video Jungle
If you are unenthused by the content your remote control’s finding, your keyboard might be the a better fetcher, but where to begin? Today TED announced that 50 million of its talks have been viewed on the web, with over half being seen outside the U.S. borders. So what’s it all about? Well here’s a list […]
Read PostClick Here for a Ride on the Emotional Roller Coaster Amigo
Let’s look at some videos and then examine the emotions they create, as well as which are most memorable. We’ll start with some funny stuff. You’ll see why soon. The first two are a little racy friends. The first one is built off an old joke. Keep Your Trojanz in the Car No surprise that […]
Read PostFeeling Good & Great Golf – sketchy video
Every once in a while the commercial gods come up with a spot that makes you proud to be an Amercian. Look for a lot more of this during the Olympics. Anyway, I ran across this old favorite in my archives… it’s called the "Quiet Commerical" created the much embattled beer maker, Anheuser-Busch. It’s pure […]
Read PostIt’s all about the Message: From the creator of Harry Potter
You may be tired of hearing about the Harry Potter phenomenon and the incredible success of the tale’s creator, JK Rowling. Well before your eyes glaze over and you click on to the next story, watch her commencement address to the Harvard graduating class of ’08 and tell me you are not inspired. Watch Part […]
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