Fund Raising Video – Agape
When Agape Intl. came to us this late in the summer with the challenge of telling the story of their five orphanages in India we talked about how we would tell their story on a shoestring budget. The budget did NOT include travel to India for a camera crew, so we had to train them […]
Read PostSeasonal Video Messages
It’s that time of year for holiday messages. From the funnies with Santa ‘in dispose’ to the earnest thank yous from ‘the team’ to the heartfelt. And boy do we have the heartfelt for you… Created by the ASPCA — a winner that will work even in these hard times. It couples singer Sarah McLachlan […]
Read PostFrom the Heart Communication
This one’s simple and elegant, and it makes the hairs on my neck stand on end. It’s a sweet little video called Johnny’s story. Hope you like it as much as I do. Great music and some very simple story telling. From the Heart. That’s the way to tell them.
Read PostThe New New Media
Look for more communications innovations from an Obama presidency — social media outreach based on the extensive database of issues of concern to various constituencies. A story today in Scientific American says President elect Obama will use social media to bypass the mainstream media and communicate directly with the people. Another story in today’s Washington […]
Read PostCool new video tool + Great Video – High Energy Editing + Great Music
Here’s some real high energy work and a very cool new tool…. download the tool and then start playing with your keyboard. so go to the site, load the screen and start messing around with your computer keyboard….very cool…. http://mediatronica.com/ Not only is it a very cool idea, but the video Itself shows the […]
Read PostWeb Video Politics – Air Wars
Here’s a clever new spread-the-message viral tact being used by the Obama campaign to spread the word on a timely subject, our current economic turmoil: Obama 2 Minute Appeal . Here’s John McCain’s latest Political commercial — you guessed it, about the economy – front and center on the McCain web site. If the economy […]
Read PostApril Online Video Watching
Here are the numbers from Comscore for the month of April, 2008. The data is normally a few months behind (particularly when we are getting the data for free — you pay you get it quicker), so nothing strange about this. The numbers keep telling a strong story about web delivery of video. It’s not […]
Read PostMicrosoft Gates Seinfeld Ad
The much balyhooed, new Microsoft/Seinfeld/Gates ad is ‘out’… lots of buzz on this little puppy today in cyberspace. Some strange stuff here from the shower shot with the boots, to Gates as a longtime member of the circus clown club, to computers being “moist and chewy like cake,” to the butt wiggle? It’s a mystery […]
Read PostFrom the Heart Communication
Here’s a nifty little film that exudes many of our classic notions of what being American is all about – Baxter Black on Being an American. Perhaps it’s the old school view, coopting the Amercian West pioneer image, so much so that you can almost smell the viddles on the frying pan, but it’s pure […]
Read PostPresidential Advertising – Shock and Awe
With Presidential elections come presidential election ads — tough ones, brutal ones. Shock and awe is the name of the game to get voters’ attention, even if the facts don’t support the story. Topping the all-time list are a few classics — and the presidential advisors have already returned to the playbook to see if […]
Read Post