Short and Clever: Pizza Pops
This is quick… a 15 second commercial. It’s funny, fast, it tells the story in a clever way, end first, and it has good casting. Not easy to tell a story that gets your attention in 15 seconds, makes you laugh, and you remember the product name. I guess using a monkey is always a […]
Read PostBig Film: Australia Tourism – COME WALKABOUT
You gotta love a 90 second commercial. It’s a dream that not many ad folks get to realize. Hallmark used to give us a 90 second commercial once or twice a year when I worked on the business at Ogilvy. It was a dream. It’s a chance to develop a big story instead of a […]
Read PostCNN Rules Cable News Ratings and Obama Rules YouTube
My alma mater, CNN, kicked some butt yesterday in its cable coverage of all things inaugural. Here’s the quick data: Nielsen’s Fast National data. 11am-2pmET: Total Viewers: CNN – 6,941,000 FNC – 4,438,000 MSNBC – 2,571,000 25-54 demo: CNN – 2,811,000 FNC – 1,379,000 MSNBC – 924,000 One other impressive note. YouTube’s top rated video […]
Read PostStarting with a Bang: Obama White House Web Site
At noon today the new White House web site went live (even before 44 was sworn in) showing the Obama Internet Communications team has not been slacking off: WH Web site. Like it or not, it delivers the change message with a crisp simple design. There’s a BLOG and a Weekly Video Address area (nothing […]
Read PostCommercial Watching That’s TRULY AWARD Winning
It’s a laundry list, but who doesn’t like a list of entertaining video:commercials actually. Here are links to the finalists for this year’s DGA awards. The Director’s Guild of America acknowledges best in craft… for directors. So here’s are this year’s nominees for best director award (for best ad). Some good stuff here (some that […]
Read PostLost Generation: Simple, Elegant and Brilliant
Here’s a brilliant and simple concept done for the AARP. Not the greatest copy on YouTube, but watch closely and hang in there. Production values are not high, but the creativity value is extremely high here. LOST GENERATION.
Read PostWhopper Virgins: Creativity, But Will It Sell?
Burger King’s Whopper Virgins commericals are really cutting through the ad clutter in TV land. You can tell they are resonating when there are hundreds of copycat videos mimicking the commercial campagin. This link jumps you to the WHOPPER VIRGINS site with a video that’s more than 7 minutes long. My theory is that the […]
Read PostREALLY cool Microsoft piece: People Ready Coke Marketer Interview
Here’s a cool new piece created by J Walter Thomson for Microsoft: COKE – Interview with Katie Bayne There is so much going on in this interview with Coke’s Chief Marketing Officer. You will need to watch it dozens of times to get all the things going on in this commercial.
Read PostGreat Movie Promotion: The Reader – Kate Winslett, Ralph Fiennes
Now this web site for the movie The Reader starring Kate Winslett and Ralph Fiennes is a winning way to use the web to promote a movie. Dynamic overlay using text and video. Some very cool stuff going on here. Look it over. You gotta like what you see here. The movie itself is Holocaust […]
Read PostInspiration
Okay, the end of the year is closing fast. Every day you are seeing the top ten lists of the best of 2008 for movies and music, and politics and on and on …… Well here’s a different kind of inspiration that’s filmic that I found on the Web… 40 Inspirational movie moments in 2 […]
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