Web Video Future Moving Away from User Generated Content
Professionally made video is the future of web video content according to a new report from AccuStream iMedia Research. A sharp increase in entertainment made for children and television will account for a large portion of growth, making a case for online brand marketing growth in the space as well. For more on this read […]
Read PostFlashmobs – New Media, Millenial Youth Events
Flashmobs are a new social phenomenon that is hot and growing. They are gatherings of dancer participants at large public places. The one shown below looks like it’s on the verge of utter chaos. Participants bring their MP3 players, dance and video/photograph the event and push it back to their friends on the SM (social […]
Read PostWestern Union Yes Campaign: Happy Floating Cheese Doodles
Western Union’s new Yes global campaign has been on a heavy airing schedule this past week. The spot has a global feel, with a playful world sound, a bouncy, dancable music track, and plump, yellow, cheese doodle-like letters floating through the air in a series of surreal scenes. It’s a fun, whimsical piece with an […]
Read PostDon’t Divorce Us
Let’s look at an emotional issue and a very powerful video that’s getting some attention in California. The video is meant to influence the California Supreme Court to invalidate Proposition 8 which would invalidate the 18,000 ‘non-traditional’ marriages which happened prior to passage of Prop 8. Great song by Regina Spektor, and a host of […]
Read PostConde Nast New Media Promotion & Ponzi News
In a recent search for this week’s story in the New Yorker, The Ponzi State, written by George Packer, I ran across a video promotion for the story done to promote the reporter and his work. Ponzi State Video Clip Looks as though Mr. Packer shot it himself. Although the interview and the video is […]
Read PostSuper Bowl: Denny’s Thugs Commercial & The Doritos Winning Commercial that’s a Loser in my Book
OK, I forgot a bunch ladies and gents, but this was another strong one: Denny’s Thugs. Nice tough guy casting and the whipped cream noise offers comical counterpoint to their talk of rubbing Benny out because they think he might have talked. And look at the silly face she makes on the mobster’s plate… custom […]
Read PostBest Ads of the Super Bowl 2009
OK, it’s time to get the Super Bowl out of my system, so this will hopefully be the last of it for a year. Of course the Women’s Super Bowl is closing fast…. the Academy Awards. But we’ll be seeing a different set of ads then. So this is my Super Bowl XLIII […]
Read PostSuper Bowl Promos Abound this Year + Funny Ads
So now, on Super Bowl eve, the all the promotional fury of the Super Bowl XLIII adverters has been released upon us. They have taken their best shots. If the advertiser strategy is to release their ad early, it’s out there. If they are looking for ‘surprise’ you probably haven’t seen it. Here’s a scorecard […]
Read PostSuper Bowl 2009 Ad time
Super Bowl XLIII is closing fast… 5 days and counting to Show Time. ABC is asking $3m per 30-second commercial and it’s not clear they are going to get it for all the ads. Without most of the car companies (except TOYOTA) and other classic big advertisers, there are fewer multi-commercial buys. But many of […]
Read PostFunny, Sexy, Clever
Here’s a fun spot for Centrum Silver. Spins a familiar concept in a clever direction. Not your father’s Chevrolet. CENTRUM STRIP POKER
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