Ad Dropoff at Print Newsweeklies
An interesting sidebar to the growth of Online Video Viewing (see earlier Blog Posting) is the dramatic slide in ad dollar spending at newsweekly magazines. The numbers are grim — ad page dropoff from January to May of ’08 was 23.7% at Newsweek, 27.2% at Time and 32.7% at U.S. News and World Report, according […]
Read PostWhere are they Watching Online VIDEO?
So who scored more than 50% of online video viewing sessions in April of ’08? It should come as no surprise that they are flocking to Google’s YouTube, but 50.4% of the market? That’s a BIG number. Perhaps not as much as the +70% of ads in the online universe that are served up by […]
Read PostPick up a book once in a while
Ready to take a break this summer from the Internet and the TV? Here’s a great list recommended by various panel members on today’s NPR’s On Point program. On Point Summer Reading List. My first choice is one that’s fresh off the presses, “The White Tiger“ by Aravind Adiga (April 2008). On another note, the […]
Read PostTV Promos — Web Promos — and online comedy, Will Ferrell STYLE.
The web has a little of everything right, so why not a web site for news promos? This is really obscure, but the news junkie in me loves this. It’s called I DO PROMOZ . It’s an odd assortment of web promos and assorted videos that are express "a passion for television promotion. Producers, editors, […]
Read PostIs Katie Couric Toast? Is Network News Next?
Network News Signing Off? Many Journalists See Uncertain Future For Nightly TV Broadcasts and Fault Current Coverage I missed this article by Carroll Doherty, Associate Director, Pew Research Center for the People & the Press dated April 15, 2008. Here’s a link to the story I think that what’s next might be some kind of […]
Read PostAlec Baldwin All Time Insult / TV Reviewing
On 60 Minutes tonight, Alec Baldwin was interviewed by Morley Safer about his mouth, his career, his failed marriage with actress Kim Bassinger and the infamous recording of his frightful attack on his daughter. He was asked about his ex-wife’s lawyer whom he called a “300-pound. homunculus with a face like a clenched fist. ” […]
Read PostGreat Idea – Great Execution – Great Cross Platform Campaign
How do you make an ordinary product memorable? Tie it to a great idea. You may have spotted Lincoln Financial Group’s new ad campaign which is basically, Meet Your Future Self. In the commercial present selfs meet ‘future selves’ (think Back to the Future). I found three commercials on YouTube. The sound is out of […]
Read PostWhat the Proliferation of Video on News Sites is Telling Us
The quality of video streaming on the web is improving on a weekly basis. Watching the election results last night was almost like watching live TV. A few glitches and halts, but on the whole I turned the TV off, yet I felt like I was watching it on my computer. I bounced around between […]
Read PostTV Thoughts on the Masters
In the days of high production values, it’s nice to see that the Masters golf tournament — using simple, elegant , ‘old school’ production values — is still of one of the great golf tournaments in the game… and a lot of fun to watch. It’s something you see a lot in this blog, the […]
Read Postthe web show — QuarterLife.com
This was taken from my former blog on blogger.com and was posted…. Wednesday, November 14, 2007 QuarterLife.com watched this new web show brought to us by the boys from thirysomething yet? looks like tv on the web, with a weak pretend blog tie-in that seems like artifice. the production values are good, story is […]
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