NURU: Ending World Hunger, One Village at a Time
NURU’s ambitious goal is to end poverty one village at a time. This organization has a compelling story in its mission and in its founder, Jake Harriman, a one time soldier who has devoted his energies to saving the poor.
Read PostDoctors Without Borders: Boy
Medecins Sans Frontieres (that’s french for Doctors Without Borders) serves up an incredibly powerful new commercial using one simple locked off image of a hut in Africa. But listen to the piece and read the subtitles and you’ll see the power of simplicty at work. Simple, albeit horrible stories like this one. Nothing fancy here, […]
Read PostSmithsonian Museum Turns to YouTube for Citizen Direction
The Smithsonian (museum) is making an interesting request for feedback on its future. The museum is asking for submissions – call it thought sharing or crowd sourcing – “as [the Smithsonian] begins to imagine [its] future.” Perhaps this shows that a museum filled with bones, historical papers and planes can offer nimble thinking too. The […]
Read PostSmart PR, Great Cause
Now this is smart PR for Malaria, for Twitter, for CNN and for Ashton Kucher. The piece is a follow-on to the competition between Kucher and CNN to get 1M followers on Twitter. The piece itself is simple and powerful. Great graphics, great music and NO announcer. The title cards were really well designed. This […]
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