Watch Now, Watch Often…. Pure Beauty
Dancing with the Universe is one of those videos that you need to watch every morning. You will surely be seeing it everywhere if you haven’t already. It was posted June 20, 2008 and it already has been viewed a million times. What’s so beautiful about it? It’s a simple idea, yet it works in […]
Read PostQuite a Production!
Beer. It’s an advertising favorite. We all have seen the Bud Bowl and the Miller ads, but the creativity doesn’t stop at the US border. Here’s a wild beer commercial — done for Guiness. Not sure how much they spent on this little puppy, but it wasn’t cheap. While I think it’s quite original, I […]
Read PostMaking Sense of the Online Video Jungle
If you are unenthused by the content your remote control’s finding, your keyboard might be the a better fetcher, but where to begin? Today TED announced that 50 million of its talks have been viewed on the web, with over half being seen outside the U.S. borders. So what’s it all about? Well here’s a list […]
Read PostClick Here for a Ride on the Emotional Roller Coaster Amigo
Let’s look at some videos and then examine the emotions they create, as well as which are most memorable. We’ll start with some funny stuff. You’ll see why soon. The first two are a little racy friends. The first one is built off an old joke. Keep Your Trojanz in the Car No surprise that […]
Read PostFeeling Good & Great Golf – sketchy video
Every once in a while the commercial gods come up with a spot that makes you proud to be an Amercian. Look for a lot more of this during the Olympics. Anyway, I ran across this old favorite in my archives… it’s called the "Quiet Commerical" created the much embattled beer maker, Anheuser-Busch. It’s pure […]
Read PostIt’s all about the Message: From the creator of Harry Potter
You may be tired of hearing about the Harry Potter phenomenon and the incredible success of the tale’s creator, JK Rowling. Well before your eyes glaze over and you click on to the next story, watch her commencement address to the Harvard graduating class of ’08 and tell me you are not inspired. Watch Part […]
Read PostAd Dropoff at Print Newsweeklies
An interesting sidebar to the growth of Online Video Viewing (see earlier Blog Posting) is the dramatic slide in ad dollar spending at newsweekly magazines. The numbers are grim — ad page dropoff from January to May of ’08 was 23.7% at Newsweek, 27.2% at Time and 32.7% at U.S. News and World Report, according […]
Read PostWhere are they Watching Online VIDEO?
So who scored more than 50% of online video viewing sessions in April of ’08? It should come as no surprise that they are flocking to Google’s YouTube, but 50.4% of the market? That’s a BIG number. Perhaps not as much as the +70% of ads in the online universe that are served up by […]
Read PostPick up a book once in a while
Ready to take a break this summer from the Internet and the TV? Here’s a great list recommended by various panel members on today’s NPR’s On Point program. On Point Summer Reading List. My first choice is one that’s fresh off the presses, “The White Tiger“ by Aravind Adiga (April 2008). On another note, the […]
Read PostTV Promos — Web Promos — and online comedy, Will Ferrell STYLE.
The web has a little of everything right, so why not a web site for news promos? This is really obscure, but the news junkie in me loves this. It’s called I DO PROMOZ . It’s an odd assortment of web promos and assorted videos that are express "a passion for television promotion. Producers, editors, […]
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