Amnesty International has worked to produce this clever and powerful ad.

There’s a lot to like about this video. It’s short and it’s effective. It fully conveys its story and tugs at the heartstrings. The direction is seamless and the composure is clean, it really is a well-executed production. It works for a variety of reasons, but one of the main reasons it works everywhere is because the heart of the story doesn’t use words…. Okay, maybe just a few at the end.