Effective Online Fundraising

Horace Mann School 125th Anniversary – Annual Fund Short Video

This is a 3 minute version of the video for use as an online annual fund solicitation to Horace Mann School friends and family. It is a companion piece to the longer 125th Anniversary Celebration Video. Paul Dewey, Executive Producer of Deweymedia + Partners produced the video. We’ve created several projects with Horace Mann and always enjoy working with them.

By keeping a consistent visual style and a close attention to detail, our production team was able to illustrate some of the most cherished aspects of Horace Mann by its former students. Finding the human elements and anecdotes and discovering ways to incorporate them into the broader narrative about the school is not always as simple as it might appear, but those small moments are often the factor that will set a video apart from its competitors.

The alumni of Horace Mann we interviewed all gave heaps of praise to various aspects of the school and how its influence shaped their lives. By taking the viewer through alumni chronologically, we demonstrate the growth of the school through the years, as well as an emphasizing Horace Mann’s unchanged core principles that unite its graduates.