Why film a chair disintegrating 98,000 feet above Nevada’s Black Rock desert?   It has been called “the world’s highest commercial,” and was created by Grey Advertising in London with the production company called the Mill.  Why?  To show the durability and capability of Toshiba’s new camera.

It was shot using two Toshiba Hi-Def IK-HR1S video cameras  hanging from a high altitude helium balloon with the chair attached. 

If you still want more – here’s the making of the Space Chair spot.