Medecins Sans Frontieres (that’s french for Doctors Without Borders) serves up an incredibly powerful new commercial using one simple locked off image of a hut in Africa. But listen to the piece and read the subtitles and you’ll see the power of simplicty at work. Simple, albeit horrible stories like this one.  Nothing fancy here, but the starkness of that hut and the lives of the children who you can hear, but not see, drive home the plight of all children that MSF helps in countries across the globe. 

This spot is not for the feint hearted… the title cards tell a harrowing tale along with the raspy whines of the child. the rattling of machine guns and the explosions of bombs in the distance.   It’s compelling storytelling, plain and simple, which gets your attention.