Look for more communications innovations from an Obama presidency — social media outreach based on the extensive database of issues of concern to various constituencies. A story today in Scientific American says President elect Obama will use social media to bypass the mainstream media and communicate directly with the people.

Another story in today’s Washington Post says Obama has the “opportunity to create the first truly “wired” presidency.”

The muscle behind this strategy is a database of more than ten million constituent email addresses and their political interests and preferences.