Promotions for Will Ferrell’s soon-to-be-released movie, Step Brothers, are just another confirmation of YouTube’s power.  Not only does Ferrell and his co-star, John C. Reilly, open the promotion speaking directly to the YouTube audience, but they also introduce a new contest asking viewers to post their favorite scenes from the movie.  It’s a straightforward approach to keep the buzz for the movie going after opening day.  Simple and smart.  Naturally the main part of this video includes a promo of the movie.

While we’re on the feature film promotion topic,  take a look at the amount of content on YouTube about Dark Knight, the latest chapter in the Batman Series, which just opened Thursday.    Warner Brothers PR team has been working overtime trying to get the message out to the core teen audience who have been going to screenings of the film at all hours this weekend.  Here’s a different Dark Knight  piece posted on YouTube interviewing film watchers, and some diehard fans willing to dress the part (unbelievable – don’t get me started on Trekkies).   The Dark Knight buzz in the teen and young adult audience was so strong that the film has taken top opening weekend honors grossing $155.3 million to edge out Spider Man 3.

The Heath Ledger story line here remains a strong, albeit sad one – his performance is said to be commendable.   I’m ready to see the film … can’t wait to see it once the theatre lines subside.